Identity Haus may have started nearly eight years ago, but the perspective behind it has been taking shape for a lifetime. Identity Haus began in my college dorm room with a laptop, a love for design, and a curiosity for the way creativity shows up in everyday life.

Long before there was a business, I was collecting inspiration from the world around me. Beautiful homes, thoughtfully designed spaces, afternoons spent wandering bookstores, flowers from the market, slow mornings with really good coffee, days spent by the sea, and the kind of personal style that tells a story before a single word is spoken. I wasn't thinking about branding then. I was simply paying attention to the things that made life feel beautiful.

Today, I'm fortunate to call Miami home, where I live with my high school sweetheart turned husband, our son August, and another little boy joining our family soon. Becoming a wife and mother has only deepened the way I see the world. It has taught me to notice the moments worth slowing down for, to romanticize the everyday, and to create a life filled with intention rather than urgency.

Travel continues to shape me just as much as design does. Every new city, neighborhood coffee shop, boutique hotel, local bookstore, and quiet corner becomes another reminder that the most memorable experiences are built through feeling. Those moments find their way into every project I create, influencing everything from color palettes and typography to the way a website moves or the atmosphere a brand leaves behind.

Identity Haus is where all of those influences come together, creating brands, websites, and creative worlds that feel as thoughtful and distinctive as the founders bringing them to life.